Whols vs B2BKing: Features, Pricing & Pros/Cons Compared

Choosing between Whols and B2BKing is one of the most common decisions WooCommerce store owners face when opening up wholesale or B2B selling.

Both plugins promise to turn a standard store into a business-friendly platform, but they take different paths to get there: different pricing structures, different free-version depth, and different levels of feature complexity.

This guide breaks down the verified differences so you can pick the plugin that fits your actual store, not just the one with the longer feature list. 

Quick Answer

Whols vs B2BKing comes down to setup simplicity versus configurable depth. Whols has a lower entry price and a free WordPress.org version for testing core wholesale pricing. B2BKing also has a free Core version, but its Pro tiers unlock subaccounts, quote negotiation with purchasable offers, and VAT/VIES validation, features better suited to larger, more complex B2B operations. 

Comparison methodology: We reviewed each plugin's official pricing page, WordPress.org listing, and feature documentation on July 21, 2026. We compared pricing, free-version availability, role-based pricing, registration, bulk ordering, quote workflows, company accounts, VAT tools, and multisite support. When a feature wasn't found in official documentation, it's marked "not documented" rather than assumed unavailable. 

At-a-Glance Verdict

What Is Whols?

Whols is a WooCommerce plugin built to turn a standard store into a B2B or hybrid B2B+B2C store. It focuses on wholesale pricing tiers, customer group management, registration approval, and bulk discounts. A free version is available on WordPress.org for testing core functionality before upgrading.

The plugin covers the basics most wholesale sellers actually need: role-based pricing, minimum order quantities, bulk order forms, and invoice payments. It also has a free version on WordPress.org, so you can test core functionality before committing to a paid plan.

What Is B2BKing?

B2BKing describes itself as “the complete solution for running a Wholesale, B2B or B2B+B2C hybrid store with WooCommerce.” B2BKing’s website reports a 4.98/5 review average across 100+ reviews and says it powers more than 15,000 active stores. 

Its free WordPress.org plugin (B2BKing Core) shows a review link with predominantly five-star reviews on its current listing page — note that the 4.98/5 figure is B2BKing’s own self-reported average, distinct from the review count shown on the WordPress.org plugin page itself.

B2BKing has a free Core version on WordPress.org covering wholesale prices, customer groups, payment/shipping controls, dynamic discounts, a built-in CRM hub, and reporting.

Many advanced features, including business registration with custom fields, subaccounts, tiered pricing tables, quote negotiation, VAT/VIES validation, and CSV price import/export. require the Pro version.

Whols vs B2BKing: Feature Comparison

Because feature depth varies by plan, here’s a breakdown that separates what’s free from what requires an upgrade.

Whols vs B2BKing: Pricing Breakdown

Pricing is often the deciding factor once feature parity looks close on paper. Here’s what each plugin actually costs.

Whols Pricing

Whols offers annual and lifetime licensing:

• Annual: $79 (1 site), $149 (5 sites), $249 (unlimited sites)
• Lifetime: $199 (1 site), $299 (5 sites), $499 (unlimited sites)

All tiers include the same core feature set — B2B/B2C pricing, registration and approval, customer group management, and volume discounts. The main difference between tiers is site count and whether you pay annually or once for lifetime access.

B2BKing Pricing

B2BKing’s current promotional pricing shows three annual tiers, each also available as a lifetime purchase:

Note: third-party sources report slightly different promotional figures, which reflects how B2BKing’s discount percentages fluctuate. Always confirm the live checkout price before publishing exact figures. 

Price Comparison at a Glance

Whols vs B2BKing: Pros and Cons

Whols Pros and Cons

Pros:

• Lower entry price with a genuine free version to test first.
• Faster setup for common wholesale needs like tiered pricing and approval workflows.
• Wallet payment support, which B2BKing doesn’t highlight.
• Simpler admin interface, less overwhelming for first-time wholesale sellers

Cons:

• Subaccounts, VAT/VIES validation, and CSV pricing tools are not documented in official Whols materials.
• Fewer independent third-party review data points compared to B2BKing’s WordPress.org track record.

B2BKing Pros and Cons

Pros:

• Free Core version plus a Pro tier with 137+ documented features
• Reports a 4.98/5 self-reported review average and 15,000+ active stores on its own site
• Broad theme compatibility and documented integrations (Dokan, WCFM, SalesKing, MarketKing)

Cons:

• Steeper learning curve given the sheer number of features to configure
• No free version for full testing before purchase
• Can feel like overkill for small stores that just need basic wholesale pricing

Which One Should You Choose?

Match the plugin to your actual wholesale complexity, not the feature count alone.

Choose Whols if:

• You’re setting up wholesale pricing for the first time
• You run 1-5 websites and want predictable, lower pricing
• You want to test with a free version before paying
• Your wholesale needs are pricing tiers, approval, and bulk ordering — nothing more exotic

Choose B2BKing if:

• You sell internationally and need VAT/VIES handling
• Your B2B customers need multiple buyer logins per company account
• You want negotiation and quote workflows built in
• You’re comfortable with a longer setup process in exchange for more control

How to Set Up Wholesale Pricing After Choosing a Plugin

Regardless of which plugin you pick, the setup logic is similar:

1. Install the plugin and create a dedicated wholesale customer role.
2. Set up a registration form so wholesale buyers can apply for access.
3. Approve or auto-assign the wholesale role to qualifying applicants.
4. Configure tiered or role-based pricing per category or product.
5. Set minimum order quantities if you require bulk purchasing.
6. Test the checkout flow with a wholesale test account before going live.

If you want a step-by-step walkthrough specific to Whols, the wholesale registration form guide covers the shortcode and approval setup in detail.

Frequently Asked Questions

Conclusion

Neither plugin is universally better. Your choice depends on the complexity of your wholesale operation. 

Whols is likely to require fewer configuration decisions for stores with straightforward pricing and approval needs, backed by a lower published entry price. 

B2BKing offers more documented depth in subaccounts, VAT handling, and quote negotiation, which matters more once your B2B operation grows past basic tiered pricing. 

If your priority is getting wholesale pricing live quickly without a big learning curve, start with the Whols features page to see the full list of tools included, or try the free version to test tiered pricing on your own store.

For a broader look at other options in this category, the best WooCommerce B2B plugins roundup compares more alternatives beyond just these two.